assistant director of digital strategy & design
(213) 622-7001, EXT. 209
Mike is a designer and digital creator based out of Los Angeles. He is passionate about digital engagement, amplified accessibility and social justice.
Mike manages the Orchestra’s website, social media channels, email marketing and produces video content from soup to nuts. During the course of his career he has crafted and implemented digital strategies for edgy startups, venerable nonprofits and international radio networks like Radio Bilingüe.
During the 2018-19 season he helped LACO’s nascent marketing team launch a new website, executed marketing campaigns and expanded presence and engagement on Instagram and Facebook. This helped the Orchestra achieve a 34% increase in online ticket revenues over the previous season.
In his first year — the 2017-18 season — Mike found innovative ways to increase the ensemble’s visibility on social media. The highlight of these efforts was a good-natured World Series rivalry with the River Oaks Chamber Orchestra that resulted in some hilarious videos and thousands of views on Facebook.
When not at work, he can be found trapped under one of his two sleeping kids, obsessing about his vegetable garden or playing capoeira.