Connect with Mike

Mike works with a cross-disciplinary team producing bar-raising streaming content, video ads and trailers for LACO. He works closely with all stakeholders including Creative Director, PR, Production, the in-house marketing team and external vendors to help establish strategic goals by identifying trends, brainstorming ideas and executing growth strategies.

Since the onset of COVID, LACO has deftly pivoted to virtual events and content creation. The ensemble’s YouTube platform has emerged as a leading streaming destination for fans and Mike has been honing his expertise in digital video content best practices, exploring unique creative opportunities across media platforms, and expanding LACO’s digital creative assets (trailers, A/V, keyart).

During the 2018-19 season he helped LACO’s nascent marketing team launch a new website, executed marketing campaigns and expanded presence and engagement on Instagram and Facebook. This helped the Orchestra achieve a 34% increase in online ticket revenues over the previous season.

In his first year — the 2017-18 season — Mike found innovative ways to increase the ensemble’s visibility on social media. The highlight of these efforts was a good-natured World Series rivalry with the River Oaks Chamber Orchestra that resulted in some hilarious videos and thousands of views on Facebook.

When not at work, he can be found trapped under one of his two sleeping kids, obsessing about his vegetable garden or playing capoeira.