My experience as the marketing intern at the Los Angeles Chamber Orchestra has been very exciting and eye opening. I have learned and gained an incredible amount of valuable information. From learning to write copy for brochures and program books to using excel to create response reports; from scanning the music library of past performances for new podcast audio material and creating music clips to collecting biographies from musicians; from getting the opportunity to photograph antique harpsichords to giving my input during a promotional ideas marketing meeting. At LACO, I got the opportunity to really understand the ins and outs of what it takes to run the marketing department and the significance and importance of it within the organization. I even got to attend the annual board meeting and to help clean during the annual “grubby day;” a day on which instead of working at our desks we clean all day. It was tons of fun and I got to keep a bunch of cool things that were otherwise going to be thrown out (like CDs, posters and a pink stuffed Valentine’s Day elephant!).
I am very grateful that I got the opportunity to be a part of such a great organization. Not only does it strive to bring great classical music to all ears but it also offers it to public elementary schools for free and to college students at the amazing $30 all access price. When I found out I could go to ALL the concerts for that price I almost had a heart attack! I am so glad that they make it affordable to students and I can’t wait for the season to start so that I can take advantage of this deal and see the results of my work in the program book. I feel very privileged to be working alongside very talented people both in the office and on stage. I am definitely going to miss LACO now that the internship is over, but an everlasting experience will remain in me. My appreciation for music (a cellist at heart) and for non-profit art organizations has grown even deeper.