September 16, 2010
Over the past couple days LACO has kicked off its second season offering a $25 all access pass for college students with a free concert for students at KPCC’s Crawford Family Forum in Pasadena. At this concert we were fortunate to have LACO violinist Sarah Thornblade lead her Eclipse Quartet in an exciting performance of two string quartets. In attendance we had about 25 college students that came from all over the Los Angeles area, including Claremont College, Occidental College, Cal Arts, and many others. In addition to the concert, students were able to mix and mingle with the musicians and staff in order to learn more about the programs that LACO has to offer.
On the night following the concert we had our first Campus to Concert Hall Representative meeting where we met with six of our campus representatives that will be working to promote LACO’s all access pass on their respective college campuses. These students will work with us to gain behind-the-scenes knowledge of how a not-for-profit is run and learn valuable PR skills that they can use in their future careers. Each of them will start by working to spread the word that for $25 dollars college students can purchase a pass that gets them into all of LACO’s subscription concerts, the discover Beethoven concert, family concerts, Westside Connections series, and more. In order to help them achieve this goal we spent time talking about the background and mission of the Orchestra in addition to highlights of the upcoming concerts. There was also a brainstorming session of how to best promote this opportunity on their campuses.
Check out these great pictures from the evening, and please be in touch if you are in college and would like to join us. We are already starting to sell a number of all access passes and are very excited about what is to come.
To learn more about opportunities for college students, visit laco.org/college